Costa Bingo Affiliates
The Hero Affiliate program will allow you to make passive money from your own website or blog. You can do this by promoting a selection of casinos and online games owned by the Hero brand. You can click here to sign up and become an affiliate today. This scheme may not be as big or as well-known as some of the other affiliates on the block. Costa Bingo features a small but very agreeable selection of popular slot and table side-games. Over 40 instant win titles can be played, and these primarily include Slingo and scratch card games. However, blackjack and roulette games can also be played there.
- The initial payment by 888 for the Costa Bingo Group was a reported £12million, with a further £6million to be paid in September 2019.Speaking about the purchase, CEO of 888 Itai Pazner said, “We are pleased to announce the acquisition of this portfolio of brands which includes the well-established Costa Bingo.
- Established in 1999, The Bingo Affiliates is the FIRST and LONGEST RUNNING Multi Bingo Affiliate Program. Know exactly what you will make based on our eash CPA commission structure.
- Welcome to Costa Bingo! The biggest, brightest bingo community on the internet. We’ve got huge daily jackpots, monthly promotional games and 24 hour bingo, 365 days a year.You don’t need to pay to play but if you make a real cash deposit you’ll get access to many more games with bigger jackpots - and lots of game cards are just 1p!
According to The Wall Street Journal Mandalay Media, the company who are behind Costa Bingo and it's sister sites, is potentially going to be acquired by The Intertain Group Limited. The deal, worth an initial £45 million subject to working capital adjustments is expected to go through once financing has been established.
John Kennedy FitzGerald, CEO of Intertain, explained to THE WSJ; 'We are excited about the acquisition of Mandalay Media, which will add substantial free cash flow to our existing business' (Wall Street Journal). Intertain currently offers casino and poker games to its customers using the InterCasino and InterPoker brands so the acquisition of these bingo sites is a sensible move.
Although this announcement is not confirmation of the acquisition, if it does go through there will obviously be question marks over the futures of Costa Bingo, Sing Bingo, Fancy Bingo, City Bingo and Rio Bingo. Whilst the former is the most well known thanks to the endorsement of Mel B and massive advertising campaigns the remaining sites have failed to land any significant punches in the online market.
Acquisition also brings uncertainty and a period of instability. Will players get the same promotions? Will the new owners use the same platforms? Will the sites be left to run down? When 888 acquired the likes of Wink, Posh and Tasty many industry observers anticipated these brands would go on to bigger and better things. As is only Wink has really managed to stay competitive whilst the others have been left to tick along until someone decides what's best to do with them. If Costa Bingo followed suit following acquisition then that would be very disappointing.
For affiliates of Costa, Sing, City, Fancy and Rio it's also an uncertain time. Sometimes when a bingo brand is acquired the new owners decide they no longer wish to have affiliates. However, Intertain through Intercasino do run Interpartners so it may well be that they integrate their potential acquistion into that system. Of course this is all speculation - sadly we'll only know what's going to actually happen if and when the sale goes through.